Amazon Attacked with Cheap Apple Tablet

Amazon takes on Apple over the price: The new Fire Tablet does not cost half as much as the cheapest iPad. However, this requires the buyer to waive some standards. In addition, one throws Amazon Kindle reader at a discount to the market: in Europe for US$ 135.

Amazon starts the price war. For only $ 199 is the first Tablet PC of the online company launched on the market. In order for the device called Fire is not even half as expensive as the cheapest iPad by Apple ($ 499). Its screen is, as suspected earlier, his seven-inch diagonal, but also much smaller. This information has informed the Bloomberg business news portal in the afternoon just before the start of an Amazon press conference at which the device was officially presented.

Accordingly, the fire only by W-Lan will be able to go online, no built-in wireless have function. Even on a digital camera owners will have to do without Fire. Not even a microphone is built. Some applications that have long been routine in other tablets are, therefore, the Kindle Fire away. You will be able to make any shots (though tablets are also very bulky Emergency cameras), so you will not make calls via Skype and also record voice memos can not. This is the Amazon-tablet with about 410 grams is extremely lightweight, powered by a Dual Core processor and looks forward to the Blackberry Playbook very similar, as TechCrunch reports had been previously.

But such functions are to Kindle Fire-users already miss it, they should consume – does not produce. At least that can be interpreted as Amazon CEO Jeff Bezos announced the device in New York. Asked by himself on the question of how to Amazon‘s offering of online services could well make sense to bring together, he pulls out as the Kindle Fire response.

US$ 134 for low-cost Kindle in Europe

Jeff Bezos asked during the presentation of the tablet, the scale of Amazon‘s services into the foreground. For U.S. customers, Amazon has therefore in its digital video library 100 000 films and television series episodes on offer. The MP3 store customers can choose from 17 U.S. million songs, all about the cloud service available anywhere, without having to store them locally. In addition, the group has its own App Store and of course the Kindle Store for books and magazines.

Besides the Kindle Fire Bezos introduced in New York before, new readers, which are priced also a challenge to the competition. Will cost $ 99 new Amazon e-book reader in a version with touch screen – and that’s not even the cheapest option: Amazon also provides a new Kindle reading device without a touch screen in front – the low-cost device will cost $ 79. Even with this Kindle lacks the keyboard, it is operated by five switches at the bottom, sides of the reader turns the page like the old models with keys left and right of the screen. According to Amazon this unit is 18 percent smaller than its predecessor Kindle 3, it weighs 170 g. The Cheap Kindle shipped U.S. customers immediately.

In Europe, the low-cost US$ 135 Kindle – he is on 12 Sent in October. A release date for the touchscreen Amazon Kindle has not been announced. It lowers the prices of the vendors are still available for the keyboard Kindles: 159 € cost model with the mobile module 119, the wireless version.

Cross-financing through advertising

Information on bargain offers on the net or in the neighborhood – who does not buy the basic version, but the touch screen Kindle for $ 99, will regularly view the Amazon advertising services Special Offers and Deals Local view. The display shows the Kindle in the off state on display. Without advertising costs of $ 139 touch-screen Kindle. The Kindle Touch has no keyboard, the keys to the missing front and back sheets. The instrument is operated entirely via the touch screen.

To illustrate this continues to use the Kindle e-ink technology, the texts with very high contrast and is also in direct sunlight readable content and flicker represents. The display is as big as the previous model Kindle 3, which is still available under the new name Kindle Keyboard ($ 99 cost also the cheapest model with and without mobile advertising coercion). The touch-screen Kindle weighs 216 grams – slightly less than the 241 gram Kindle keyboard.

For $ 149 Amazon offers a Kindle Touch with integrated 3G module – as in the previous 3G Kindle reading devices, the traffic to retrieve e-books and to synchronize bookmarks, notes and text marks, including in 100 countries around the globe . The two touch-Kindles Amazon wants U.S. customers of 21 November to deliver.

Amazon wants to lure new users

With its new e-book readers and the media focused on consumption Amazon Kindle Fire is also on the offensive. The tablet computers are popular is no doubt that most users want to consume, especially the Internet, videos and music, too. And since the hugely successful sale of the HP touchpad for US$ 134 should be clear to everyone, let that distract an extremely attractive price, many customers from the iPad.

Exactly should be Amazons strategy: to sell as many units as quickly as possible, to supply its online offerings more users. The money will be earned on the sale of hardware, but about MP3 music app sales and TV subscription. The model is the same as game consoles and inkjet printers – or even with traditional wet shaving: Give away the handle, sell the blades.

This entry was posted on Friday, September 30th, 2011 at 9:35 am and is filed under Technology. Tags: Amazon, apple, Kindle, Tablet You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.