Apple wants to win in textbooks

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Apple introduced , Thursday, Jan. 19 in New York, initiatives to develop the use of textbooks on his mobile tablet, the iPad. The American group was first announced a partnership with several publishing houses, such as Pearson, McGraw Hill and Houghton Mifflin Harcourt.

With the new version of his store of books iBooks, users will also have access to e-books “increased”, integrating multimedia contents. Apple also launched i Books Author , a program to create e-books at school. With this initiative, Apple intends to make a step in a global market of textbooks by Bloomberg estimated at about $ 10 billion (7.76 billion euros) per year.

The issue of self-publishing

It’s also a way to compete with the retail giant Amazon, which has imposed its electronic reading light, the Kindle, and recently launched an offensive in Europe. Amazon offers electronic versions of books already published on the physical market.

But since the end of October, Amazon intends to also exceed the traditional circuit and edit some books directly. With its new program, Apple is also trying to take the market share of “self-publishing.” In September, the U.S. company claimed 40 million iPad sold. According to Walter Isaacson , author of the biography of Steve Jobs , the late boss of Apple textbooks had one of its priorities.