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Facebook could file its record IPO Wednesday


The social network Facebook is preparing its record IPO and could drop Wednesday 1 st February, said Friday, Jan. 27, the Wall Street Journal . The economic daily evokes a value between 75 and 100 billion dollars (57 to 76 billion euros).

“The exact date” of this preliminary step before the IPO is still under discussion, according to financial daily, which also argues that the investment bank Morgan Stanley had a good chance of controlling the transaction, Goldman Sachs is also approached to play an important role.

On January 25, Bloomberg indicated that the exchange of securities of the social network, which claims more than 800 million users worldwide, was suspended on platforms such as private Second Market or SharePost. This left assuming an early decision on the IPO.

For months the rumor that Facebook, whose leaders have openly said they were preparing the IPO due to an unspecified, could put on sale for about $ 10 billion of shares (7.6 billion euros).

It would be one of the biggest IPOs of all time, to the 6 th largest in the U.S. (behind including Visa and General Motors ) and the 15 th largest in the world, according to research firm Renaissance Capital , specialized in IPOs. It would be by far the biggest operation of IPO for high-tech sector.

For new resources

For Facebook, this fundraiser would allow the company to provide new resources, including acquiring new businesses in sectors “strategic” , like its competitor Google. According to research firm eMarketer , the turnover of the social network was 4.27 billion dollars (3.24 billion euros) in 2011, more than doubled compared to 2010 (2 billion or 1.5 billion euros).

Nearly 90% of this turnover is achieved through advertising, even if the microtransactions, allowing the purchase of virtual goods, especially in gaming applications, constitute a resource of growing importance.

The introduction of Facebook stock comes just weeks after the publisher of social games Zynga . After having dropped the course of the action Friday was at levels close to the introduction, to 10 dollars (7.60 euros).

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