Google Launches Rival Groupon U.S.
The Google Group presented Thursday, April 21, its own sites of coupons on services and local businesses. Called “Google offers“, this competitor Groupon, site specializes in bulk purchases, is at present available in beta in the U.S., in the city of Portland, Oregon. But Google‘s service would then spread to New York and San Francisco .
This comes as the firm of Mountain View is positioned in the local trade. According to Bloomberg , Google is experimenting with contactless payment technology ( “near field communications” or “NFC” ) with mobile terminals, and fund the installation of thousands of terminals at merchants in New York and San Francisco.
Google also hopes to gain market Groupon, market leader in coupons, which is experiencing great growth, especially in the United States. According to press reports, Groupon refused in December an offer to repurchase between 5 and 6 billion dollars (3.4 and 4.1 billion euros) by the firm in Mountain View. Sources close to the company have also recently reported plans for IPO of Groupon, on the basis of a valuation exceeding $ 15 billion (10.3 billion euros).
FACEBOOK AMAZON AND COMPETITORS
Groupon, which has raised over $ 1.1 billion (755 million euros) in investments since its inception in 2008, has also said it has hired Margo Georgiadis , who was director of worldwide sales for Google, and ” will lead worldwide sales, marketing and operations ” of his new employer. The principle of bulk purchasing, allowing for discounts once a certain number of buyers is met, finally becoming an area of interest more and more players. After Groupon and Social Living , supported by Amazon, the social network Facebook , which boasts more than 500 million subscribers, in turn experiences a similar service.
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