Google announced an update to its search engine in the U.S. who will soon be extended to the world, to refine and contextualize his responses. To make, in short, more in tune with reality, according to the ambition of the group. So you type “taj mahal”? Google offers, in a box right, to limit the results to the famous Indian monument, a singer using this pseudonym or a casino in New Jersey of the same name. Also new is learned as well as the results page of Google as the Taj Mahal is a white marble mausoleum located in Agra, India, it opened in 1648 and it is 174 meters high. Research “Taj Mahal” is associated with that of “Ustad Ahmad Lahauri,” the name of the architect of the monument.
“This is not just a catalog of objects is a presentation of the relationships between them. One is understanding between these different elements is the key, “says Amit Singhal, Google‘s vice president. To add to these changes a lighter note, Google will also offer information on the unusual subject of research. Consequence: the user can get answers to their questions without leaving the Google page.
Behind these new features lies a technology: the “graph of knowledge,” or “knowledge graph”, “built to understand the real things of the world,” says an official from Google, Ben Gomes. The group has worked there since the acquisition in 2010, the company Metaweb specializing in the management database of movies, books, companies or celebrities. Thus, Google has learned, and quickly: from Freebase, Wikipedia or the CIA World Factbook, the giant has registered 500 million objects, places, characters and memorized some 3.5 billion relations between them.
Update Bing last week
The goal for Google is taking another step ahead to face competing search engines, starting with Bing Microsoft announced last week its largest update since its launch three years ago. Among the new Bing strengthens its integration within the social network Facebook, which Microsoft is a shareholder. According to the firm Comscore , Google has widened its lead over its competitors, concentrating 66.4% of online searches in the U.S. States in April, against 65.7% a year earlier . Well ahead of the 15.3% posted by Bing and 13.7% for Yahoo!.