Google Reduces the Referencing of its Chrome Browser
After a campaign criticized by several specialized sites, Google announced Tuesday, Jan. 3, it will reduce the ranking of the page on its own Web browser, Chrome, its engine recheche. The company “conducts a manual action” to reduce the listing for “at least sixty days,” said the Mountain View firm, in a statement.
These announcements came after several notes published on the Internet by experts in the SEO. According to Aaron Wall SEOBook.com, bloggers have written advertorial articles, with links to the website of Google browser. However, as explained by Danny Sullivan of Search Engine Land, Google requires that these items Sponsored intègent parameter “nofollow”, so as not to disturb the algorithm of the search engine optimization. This was not the case here, according to two experts.
Google provides, however, he had not given the green light to such an ad campaign, but he had paid a third company, Digital Essence, to purchase promotional video.
In August, the American Google has updated the algorithm for its search engine. Named “Panda”, it aims to punish websites that do not produce original content (the “Content farms”).
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