Google wants to Revive in China to Avoid Censorship

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Google wants to Revive in China to Avoid Censorship

Two years after the announcement of the withdrawal of ambiguous mainland China‘s search engine, Google China office job again. To take advantage of this market of 505 million Internet users, without recant his positions against censorship, the Web giant has committed to continue its development in areas considered less sensitive, that is to say n does not imply control of content.

Google leverages its expertise in placing banner ads on websites. “We see our greatest opportunities for export – the advertising of Chinese enterprises targeting users outside China – and the display of banners on third-party sites, neither of which is dependent on the traffic on the search engine ” , says a spokesman for the group.

As he ran about a third of Chinese Internet users’ requests before denouncing , in January 2010, massive cyber attacks from China, the search engine the most popular in the world has plummeted to 7.4% of shares local market in the third quarter 2011, while the Chinese leader, Baidu, stands at 85.5%, according to the firm iResearch.

Despite this fall, “(their) position on China remains unchanged” , said the spokesman, referring to the revolt of two years ago. The group is “anything that does not involve censorship” , says an informed source of Google operations in Asia.

AGGREGATOR PROMOTIONS

A period of uncertainty followed the announcement of the booming “redirection” of all requests from China to the top of Google Hong Kong , on which the political content is not filtered. Its trading partners then wondered what effect the relationship of execrable with Google-party state would have over their own affairs.

The group believes it can prosper , leaving behind its core business. “Some of their services can take regardless of the search engine ” , says Mark Natkin , managing director of Marbridge Consulting , a firm specializing in information technology in China.

In September 2011, the firm launched an aggregator of marketing promotions, service of the most politically benign and promising as the Chinese begin to s’ interest in discount coupons for purchasing.

Google especially put on areas where the Chinese did not know s’ impose , as the operating system for smartphones, which China has become the world’s largest consumer in volume. “The mobile space is a target. local businesses have much to learn in this field, and Google has more flexibility ” , Mr. Natkin analysis. The system Android Google dominates in China.

But, by blocking on time, in October 2011, access to Android Market , a platform for downloading applications from Google, the Chinese authorities have shown that they are never far away.