Samsung Has Been a Record 2011

The South Korean giant Samsung Electronics , the U.S. rival Apple has record sales in 2011 thanks to the success of its smartphones, but the intense competition between manufacturers have begun the margins of Samsung. It generated last year a net profit of 13,730 billion won (9.3 billion), against 16 150 billion in 2010 (- 17%), but its sales set a new record of 164 731 billion won (112.4 billion euros, up 6.7%).

Samsung has achieved in the fourth quarter results up sharply, both in sales and in terms of profits. Its net came out up + 17% on a turnover of 32.1 billion euros (+12.6%). Up 52%, sales of the division “Telecommunications”, which includes phones but excludes smart cards or monitors, were boosted by sales of the Galaxy SII, a competitor of the i Phone Apple and those of the Galaxy Rating , a handset that is placed midway between the tablet and the phone. “Despite increased competition in a context of global economic downturn, our division ‘Telecommunication’ continues to garner strong back with a strengthened position high-end smartphones ” said Robert Yi, vice president of Samsung Electronics, in a statement.

The division “Screens” was also recorded strong sales growth and profitability, especially for phone screens and flat panel displays. Samsung, Apple has delighted its number one worldwide in smartphones in the third quarter of 2011, said to have sold 30% more of this product in the fourth quarter volume, without giving specific figures.

No data currently on the market share of Samsung and Apple over the period October to December, but Samsung left to hear that he had sold about thirty-five million units, while Apple announced in having sold thirty-seven million. The two companies also engage a struggle in the legal, accusing each other of patent infringement . The Korean manufacturer has this week lost a second proceeding against Apple in Germany.

Samsung expects growth of the global market of mobile phones in all categories, less than 10% in 2012, but demand for smartphones is expected to increase by over 30%, especially with emerging countries. Samsung announced a few days ago its intention to invest 32.7 billion euros this year and recruit twenty-six thousand people. Samsung Electronics, the largest division of the group, employs one hundred and ninety thousand people worldwide.

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This entry was posted on Friday, January 27th, 2012 at 10:29 pm and is filed under Technology. Tags: Samsung You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.