Sony appoints Kazuo Hirai as President and CEO
The Japanese electronics group Sony announced on Wednesday a st February, the appointment of its current number two, Kazuo Hirai, the position of Chief Executive Officer (CEO) in place of Howard Stringer , who will retain the chairmanship of the Board of Directors.
Effective in April, the appointment made on a proposal from Mr. Stringer, who will soon celebrate its 70th anniversary, is not a surprise. The current American CEO has to know several times that his colt was Kazuo Hirai, rewarded for having stimulated the activity of video games and have recovered well in the hands of digital consumer products. “For three years, I started to work to my estate. Among several possible candidates, Kazuo Hirai has distinguished himself through his work including the range of PlayStation video game consoles and network services ” , said Mr. Stringer cited in a release .
MARRY AND PRODUCTS CONTAINED
Mr. Stringer had arrived at the helm of Sony in mid-2005, with the ambition to “transform the Group” , by marrying his best products such as TVs, cameras, and cameras and its content – movies, music, games. He also changed the mode of operation of the company, even sacrificing thousands of jobs and close many factories for the sake of profitability.
“The path we must take is clear: to grow our core business of electronics, to begin with regard to digital imaging, telecommunications and mobile games ” , for his part commented successor, Kazuo Hirai, 51, in the same statement.
Kazuo Hirai will take orders from Sony at a time when Japanese companies in general and electronics in particular are in a particularly difficult situation, due to fierce competition from South Korea, with companies like Samsung and LG Electronics. Competitiveness is also undermined by the high price of the yen.
Sony will announce Thursday its financial results for the first nine months of the fiscal year and updated forecasts for the full year ending March 31.
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