Zynga will open its own social gaming platform

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Zynga will open its own social gaming platform

The producer of ‘Farmville’ for a business model not as subject to Facebook, where he achieved his greatest audience.

Zynga, makers of such popular games as Farmville or Mafia Wars or Cityville , prepares its own platform social gaming. This initiative would reduce its current dependence on Facebook, from whose social network has gained a huge audience for their games. Zynga is preparing its IPO.

With this new platform that, for the moment, known as Project Z, the company tries to go beyond creating a community within the games. This is an open community space around games, as explained the company’s founder, Mark Pincus. Zynga will, thus, a direct contact tool are its users. The games attract the company’s 232 million Internet users, most of them through Facebook.

Therefore, the project seeks to not break Zynga Facebook with which last year signed a partnership contract for five years. Project Z will be credited with Facebook Connect and it will give access to both platforms and a common list of friends. The new platform can be played with pen and create a proper virtual currency Zynga, the zCoins. Zynga has announced it will pay special attention to the games on mobile devices. The lack of results in its own platform, for example, that a purchase in the Facebook app for Apple‘s mobile revenue sharing involves two other companies, the head of the social network and the owner of the app store.

Among the developments announced in addition to already known from Mafia Wars 2 , Figure Castelville and, later, a kind of lottery.

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